---
title: "AI Traffic Analytics"
description: "Measure real visits to your site from AI answer engines."
---

## Why this exists

Most analytics platforms (Google Analytics, Plausible, etc.) lump AI traffic into "direct" or "referral" buckets — they can't tell you a visitor arrived from ChatGPT vs. perplexity.ai. Ansvisor's tracking pixel reads the referrer chain, classifies AI sources by domain, and gives you a clean breakdown.

## Setup

<Steps>
  <Step title="Get the snippet">
    On the **AI Traffic Analytics** page (`/dashboard/traffic`), copy the snippet at the top. It looks like:
    ```html
    <script src="https://api.optumusanalytics.com/t.js" data-t="YOUR_TRACKING_CODE" defer></script>
    ```
  </Step>
  <Step title="Paste into your site">
    Add the script before `</head>` on every page you want to track. For Next.js, drop it in your root layout. For Wordpress, use a header injection plugin. For static sites, edit the template.
  </Step>
  <Step title="Wait for first visits">
    Visits start appearing immediately. The dashboard updates in near-realtime (≤1 minute).
  </Step>
</Steps>

## What you see

<CardGroup cols={2}>
  <Card title="KPI strip" icon="gauge-high">
    Total AI-referred visits, top platform, unique platforms — all with 7-day delta.
  </Card>
  <Card title="Trend chart" icon="chart-line">
    Daily breakdown by AI platform, last 7 days.
  </Card>
  <Card title="Platform table" icon="table-list">
    Per-platform visit counts with week-over-week change.
  </Card>
  <Card title="Top landing pages" icon="file">
    Which URLs on your site receive the most AI-driven traffic.
  </Card>
  <Card title="Recent visits log" icon="list">
    Real-time stream of the last 10–50 AI visits with platform, page, country, and timestamp.
  </Card>
</CardGroup>

## Supported AI sources

Pixel detects and classifies referrers from:

- ChatGPT (chatgpt.com, chat.openai.com, search.chatgpt.com)
- Perplexity (perplexity.ai)
- Claude (claude.ai)
- Gemini (gemini.google.com)
- Copilot (copilot.microsoft.com)
- You.com, Phind, Meta AI, Poe

Anything else falls into `unknown` — likely a future AI source we haven't catalogued yet. The list is updated regularly.

## Privacy

The pixel collects: referrer, URL, country (via IP geolocation), language, screen size, anonymized IP, user agent. **It does NOT use cookies, fingerprinting, or any cross-site identifiers.** No GDPR consent banner needed in most jurisdictions.

## Common patterns

- **Spike on a Friday** — usually a viral Reddit/Twitter thread that AI engines indexed and started recommending
- **Sudden country shift** — Perplexity or Gemini changed regional weighting; not a metric you control
- **Specific page surge** — one of your articles is being cited as authoritative; lock it in with internal links to defend

<Card title="Continue: Competitors" icon="arrow-right" href="/guides/competitors">
  Benchmark your AI presence against named rivals.
</Card>