---
title: "Topics"
description: "Cluster prompts by theme and see which areas your brand wins or loses."
---

## What is the Topics page?

The **Topics** page (`/dashboard/topics`) groups your tracked prompts by theme so you can see AEO performance at a higher level than individual prompts. Each topic shows:

- Topic name and prompt count
- Average visibility score across the topic's prompts
- 7-day delta
- Top competitor cited within the topic
- One-click drill-down into the topic detail page

## When to use it

- **Editorial planning** — pick the topic with the lowest score and weakest competitor lead; that's your next content sprint
- **Reporting to stakeholders** — topic-level stories ("we own EV Range, we're losing on Reliability") are easier to communicate than prompt-level metrics
- **Spotting drift** — a topic that drops while others stay flat usually signals a single competitor surge or content rot

## Topic detail page

Clicking into a topic shows:
- Every prompt in the cluster with per-platform visibility
- Aggregated citations across the topic's prompts
- Competitor mention frequency within the topic
- A "Generate brief" CTA if the topic has open content optimization opportunities

## Editing topics

From the Topics page you can:
- **Rename** a topic (the underlying prompts stay attached)
- **Merge** two topics — useful when AI suggestions create slightly different labels for the same theme
- **Delete** a topic (prompts become un-categorized)

<Tip>
Keep topic names short (2–4 words) and intent-driven. *"EV Range"* is better than *"Electric Vehicle Driving Distance Comparisons"*.
</Tip>

<Card title="Continue: Prompts" icon="arrow-right" href="/guides/prompts">
  Manage tracked prompts and use the Suggestions card to expand coverage.
</Card>